Product Marketing Manager at TOPOL.io 💛

• Crafting and communicating compelling product narratives that resonate with target audiences, establishing clear value propositions across all marketing channels.

• Building and leading a small marketing team to develop and execute go-to-market strategies, brand campaigns, and demand-generation efforts that drive growth in new and existing markets.

• Developing multi-channel marketing strategies including digital marketing, content marketing, social media, and partnerships to build awareness, engage prospects, and convert leads into customers.

• Driving lead generation and customer acquisition through effective marketing campaigns and initiatives, optimizing each touchpoint of the customer journey.

• Collaborating with cross-functional teams to ensure alignment between marketing, product development, sales, and customer success, ensuring a seamless customer experience and consistent messaging.

Essential:

• Experience in B2B SaaS or tech industry

• Strong experience in SaaS product and marketing strategy

• Proven track record of driving growth in product marketing

• Leadership experience with the ability to build and motivate a marketing team

• Expertise in digital marketing channels (SEO, SEM, social media, etc.)

• Analytical mindset and ability to make data-driven decisions

Desirable:

• Knowledge of product positioning and branding

• Experience with marketing automation tools (e.g., Mailchimp, ConvertKit, Klaviyo etc.)