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Stačí popsat, čeho chcete dosáhnout (např. „připrav kampaň na letní výprodej“), a EMA navrhne texty, předmět e-mailu, vhodné segmenty i čas odeslání.",{"type":365,"attrs":403,"content":404},{"textAlign":25},[405],{"text":406,"type":370},"Jednodušší úkoly EMA zvládne sama, u důležitějších kroků si vyžádá potvrzení – poslední slovo má vždy uživatel.",{"type":391,"attrs":408,"content":409},{"level":393,"textAlign":25},[410],{"text":411,"type":370},"Co EMA umí",{"type":413,"content":414},"bullet_list",[415,436,447,461,475],{"type":416,"content":417},"list_item",[418],{"type":365,"attrs":419,"content":420},{"textAlign":25},[421,425,427,434],{"text":422,"type":370,"marks":423},"Tvorba kampaní",[424],{"type":373},{"text":426,"type":370}," – připraví e-mailové i ",{"text":428,"type":370,"marks":429},"SMS",[430,433],{"type":378,"attrs":431},{"href":432,"uuid":25,"anchor":25,"target":381,"linktype":382},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fsms\u002F",{"type":373},{"text":435,"type":370}," kampaně včetně textů, předmětu a výběru příjemců",{"type":416,"content":437},[438],{"type":365,"attrs":439,"content":440},{"textAlign":25},[441,445],{"text":442,"type":370,"marks":443},"Design šablon",[444],{"type":373},{"text":446,"type":370}," – navrhne vzhled newsletteru podle firemního brand kitu (barvy, logo, font)",{"type":416,"content":448},[449],{"type":365,"attrs":450,"content":451},{"textAlign":25},[452,459],{"text":453,"type":370,"marks":454},"Segmentace",[455,458],{"type":378,"attrs":456},{"href":457,"uuid":25,"anchor":25,"target":381,"linktype":382},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fsegmentace\u002F",{"type":373},{"text":460,"type":370}," – vybere a doporučí vhodné publikum pro konkrétní kampaň",{"type":416,"content":462},[463],{"type":365,"attrs":464,"content":465},{"textAlign":25},[466,473],{"text":467,"type":370,"marks":468},"Automatizace",[469,472],{"type":378,"attrs":470},{"href":471,"uuid":25,"anchor":25,"target":381,"linktype":382},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fautomatizace\u002F",{"type":373},{"text":474,"type":370}," – sestaví celé automatizační scénáře včetně triggerů a podmínek",{"type":416,"content":476},[477],{"type":365,"attrs":478,"content":479},{"textAlign":25},[480,484],{"text":481,"type":370,"marks":482},"Analýza výkonu",[483],{"type":373},{"text":485,"type":370}," – shrne open rate, prokliky a další metriky předchozích kampaní a doporučí další kroky",{"type":391,"attrs":487,"content":488},{"level":393,"textAlign":25},[489],{"text":490,"type":370},"Pro koho je EMA určená",{"type":365,"attrs":492,"content":493},{"textAlign":25},[494],{"text":495,"type":370},"EMA je součástí každého plánu Ecomailu a aktivuje se automaticky v uživatelském účtu. 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